Field-to-Field Abandonment!
Most web analytics software packages will show you funnel abandonment or some basic page to page abandonment, but how many can show you field-to-field abandonment?
FORMALIVE has created this privacy policy ("Policy") to demonstrate our commitment to our visitor and customer privacy and the right of privacy throughout the Internet. Privacy on the FORMALIVE Web site (the "Site") is of great importance to us. Because we gather important information from our visitors and for our customers, we have established this policy as a means to communicate our information gathering and dissemination practices. By using this Site, you are agreeing to the terms of our Privacy Policy. We reserve the right to change our Privacy Policy. Any modifications to this statement will only apply to data collected subsequent to its effective date. Your continued use of this site following the posting of changes to these terms will mean that you accept these changes. In accordance with our privacy policy, you will find the following information:
* Collected Information
* Cookies
* Third-Party Sites
* Opt-Out & Update Policy
* Customer Policy
You can visit the FormAlive site to read information about our products, company, and metric services without telling us who you are and without revealing any personal information. To improve the usefulness of our site, FORMALIVE does track and analyze non-identifying, composite usage, and volume statistical information from our visitors and customers that administer our Site, to constantly improve the quality of our service and site performance.
Information gathered will include the following, but not limited to, the activity of the user’s browser when user is viewing the site, the site path of visitors, and the time visitors come to our site. FORMALIVE reserves the right to publish anonymous, aggregate summary information regarding its site visitors for promotional purposes and as a representative audience for advertisers. Please read that this is not personal information, only general summaries of of FormAlive visitors.
Visitors may wish to request information about our products and services. FORMALIVE visitors will be requested to provide information, such as, but not limited to, name, company, title, phone number, e-mail address, site name, URL, and address. Based on the visitor's request, FORMALIVE may also ask for additional information, such as number of page views your site receives, how many orders your site receives, and how you heard about us. This is information is on a voluntary basis and is not required to use our site.
FORMALIVE uses the information that we collect on the Site to contact visitors to further discuss their interest in our company, our services, and to send information regarding our company or partners, such as marketing promotions and events, and to improve the services we provide you. The information is collected and stored in a manner appropriate to the nature of the data and is used to fulfill your request and is not provided to third parties for their use. FORMALIVE uses secured server areas and advanced firewall technology to minimize the risk of individually identifiable information being compromised. FORMALIVE also takes every effort to ensure that the information users provide is correct and current. Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law, wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order, or legal process served on our Web site.
What Are Cookies? Cookies are files that Web browsers place on a visitor’s computer hard drive and are used to allow a more enjoyable visit with easier use of site and to more accurately track visitor behavior to our site. Cookies come in two flavors: session and persistent-based. Session cookies exist only during an online session. They disappear from your computer when you close your browser software or turn off your computer. Persistent cookies remain on your computer after you've closed your browser or turned off your computer. Cookies do not identify you. They merely recognize your internet browser, unless you choose to identify yourself voluntarily. You may choose to identify yourself for any one of the following reasons: asking the browser to remember your username and password, by responding to a promotional offer, when personalizing a web page or requesting more information on a product or service, otherwise you remain as an anonymous web site visitor.
When you interact with the FORMALIVE Web site, we strive to make that experience easy and meaningful. When you come to our Site, our Web server uses cookies to improve our visitors' interaction with our site. All FORMALIVE cookies are P3P compliant.
FORMALIVE uses session cookies to track Web visitor behavior and to allow our customers to immediately save the username and password as well as personal settings on specific pages. This allows FORMALIVE to process your saved login information and quickly log you into the product. Session cookies also help us make sure you are who you say you are after you've logged in.
FORMALIVE uses persistent cookies, that only FORMALIVE can read and use, to identify the fact that you are an FORMALIVE customer or a prior FORMALIVE Web site visitor (whatever the case may be). We are especially careful about the security and confidentiality of the information stored in persistent cookies. Users who disable their Web browsers' ability to accept cookies will still be able to browse our web site; however, they may loose some of the functionality provided by the use of persistent cookies. When examining your cookies you may notice a cookie being set by the domain 72.22.69.100. The 72.22.69.100 domain is the primary domain FORMALIVE uses to track visitor behavior to both our own Web site and that of our customers.
Clear gifs are tiny graphics with a unique identifier, similar in function to cookies and are used to track the online movements of Web users. The main difference between the two is that clear gifs are invisible on the page and are much smaller, about the size of the period at the end of this sentence. Clear gifs are not tied to users' personally identifiable information.
To help us improve visitor experience and manage site content, we utilize clear gifs (a.k.a. Web Beacons) to track visitor behavior.
The Site contains links to other Web sites. FORMALIVE is not responsible for the privacy practices or the content of these other Web sites. Customers and visitors will need to check the policy statement of these other Web sites to understand their policies. Customers and visitors who access a linked site may be disclosing their private information. It is the responsibility of the user to keep such information private and confidential.
Opt-Out Policy: FORMALIVE offers its visitors and customers a means to choose how we may use information provided. If, at any time after registering for information or ordering Services, you change your mind about receiving information from us or about sharing your information with third parties, please send us a request specifying your new choice. Simply Click Here To Opt-Out Now.
We provide all visitors to the Site options for reviewing, changing, and modifying personally identifiable information previously provided. To update your organization's profile, user profiles, billing information or to discontinue the Service, e-mail support@formalive.com. Users can expect to receive a response to any such update request within thirty (30) days of FORMALIVE’s receipt of the same.
If users have questions, concerns, or suggestions regarding our Privacy Policy, they should first contact our Privacy Department by e-mail at privacy@formalive.com. We may also be reached at the contact information on our Contact Us page.
Our Customers: FORMALIVE is an Application Service Provider (ASP) that provides a Web site tracking and analysis service to client Web sites. Customers of the Service will be using FORMALIVE to host Web data and information ("Data"). Any Data obtained by FORMALIVE from the Customer Site is and will be Customer property and will be treated by FORMALIVE as proprietary and confidential information, and, as such, FORMALIVE will not disclose such information to any third party. FORMALIVE will not review, share, distribute, print, or reference any such Data except as requested by the Customer or as may be required by law. Individual records may at times be viewed or accessed only for the purpose of resolving a problem, support issue, billing, or as may be required by law. Customers are responsible for maintaining the confidentiality and security of their usernames and passwords to log into their account.
Recommended Clause for Customer's Privacy Statements: FORMALIVE recommends that contracted customers using the Service add a statement or clause to their privacy policy identifying that they are using a third party to track visitor behavior to their site. An example of a statement is found below.
We currently contract with a.) online partners to help manage and optimize our Internet business and communications b.) We use the services of a marketing company to help us measure the effectiveness of our advertising and how visitors use our site. To do this, we use Web beacons, sessions and cookies provided by our marketing company on this site. The type of information we collect includes IP addresses, pages visited, page data. By supplementing our records, this information helps us learn things like what forms and field are most important to our visitors, which of our products most interest our customers, and what kinds of promotions our customers like to see. Although our marketing/metrics company logs the information coming from our site on our behalf, we control how that data may and may not be used. If you do not want to help us learn how to improve our site, products, offers, and marketing strategy, you can "opt-out" of this web site analysis tool by sending us a confirmation
Field-to-Field Abandonment!
Most web analytics software packages will show you funnel abandonment or some basic page to page abandonment, but how many can show you field-to-field abandonment?